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Vokely — Designing an AI-Powered Career Growth Platform

Designed MVP of AI career platform Vokely — brand, UX, and system. Helped gain 4K users and secure investor funding.

Project Link
Project Link
Role

Founding Product Designer

Type of Work:

Client Project

Completion Date:

June 2025

Overview
  • Context: Vokely is an AI-first career development platform designed to help professionals generate personalized, ATS-ready resumes, analyze skill gaps, and prepare for interviews — all in one ecosystem.
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  • Objective: Build an MVP that not only looked polished but could scale quickly, win early adopters, and prove product-market fit in a competitive job-tech space.
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  • Design Process:
    • Research: Conducted user interviews, competitor audits, and market mapping to define core differentiators and prioritize features.
    • Strategy: Collaborated with founders to align roadmap priorities with real user pain points: resume rejection, unclear career paths, interview anxiety, and recruitment inefficiencies.
    • Execution: Designed a scalable design system, crafted intuitive onboarding flows, and delivered high-fidelity web app prototypes covering resume builder, skill gap analyzer, AI interviewer, and roadmap generator.
    • Growth Design: Built conversion-optimized landing pages with compelling storytelling, directly fueling early traction.
  • User Benefits:
    • AI Resume Builder → Instantly generate ATS-friendly resumes tailored to roles.
    • AI Roadmap Generator → Visualize personalized growth paths and next skills to learn.
    • AI Skill Gap Analyzer → Spot missing skills and receive actionable upskilling plans.
    • AI Interviewer → Practice interviews with AI-driven feedback for confidence.
  • Impact:
    • Acquired 4,000+ early users post-launch.
    • Contributed to early investor traction with design-led storytelling and a polished MVP.
    • Established a brand identity and product experience that positioned Vokely as a trusted AI career platform.
    • Project Property
    Product Design
    User Research
    MVP Design
    SaaS / CareerTech
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